How I work
As a brand evolves, its needs change depending on where it is in the journey. That’s why I offer three ways of working with me.
Brand Identity Essentials
Build your foundation.
Perfect for brands in the early stages of their journey.
Brand Identity Atelier
Craft your identity.
A collaboration where strategy and design come together to build a distinctive and enduring brand identity.
Brand Direction
Minimum 12-month partnership.
This is where I step in as your creative director, guiding the brand strategically and creatively as it grows.
Strategy.
Identity.
Direction.
Brand Identity Essentials
Kickstart your journey from business to brand
Brand Identity Essentials is a condensed version of the Atelier, designed for founders in the early stages or brands seeking a clear starting point.
It delivers strategic clarity and a refined creative direction, without the full scope of the complete Brand Identity Atelier.
This offer is built to:
• Clarify your brand personality
• Define your creative direction
• Design a visual identity, from logotype to color palette
It’s not a full brand system, it’s the essential structure you need to begin building intentionally.
Start strong with clarity.
Brand Identity Atelier
A senior-led, proven method where strategy meets creativity. This is where your brand is composed like a piece of art.
Clarity first
Before design, we define what your brand stands for, who it’s for and its profitable positioning. No guessing, just direction.
Design with depth
Strategy is translated into creative expressions. Every element such as logotype, color palette, typography, packaging and voice is an intentional brushstroke. There’s a clear focal point and layered depth, coming together as a complete image that tells your brand’s story.
Direct partnership
You work directly with the person who defines the creative direction: Every insight, every decision and every detail.
This is a premium process, without the overhead of a traditional agency structure.
Result
The full creation of a cohesive, future-ready brand identity.
Brand Direction
This is a 12–18 month collaboration where I step into your brand as a hybrid Creative Director, guiding both its strategic and creative evolution over time.
Rather than an isolated project, this partnership allows us to build and refine the brand from the inside and out. Through continuous brand strategy guidance and creative direction, I help shape and evolve the brand across campaigns, launches and key touchpoints. This includes high-level design oversight, refinement of the brand over time, and strategic input on storytelling, messaging and collaborations.
Brand Direction clients receive ongoing access to me for strategic counsel, creative direction and brand development.
Optional design support can be added when needed.
This is reserved for a small number of clients each year.
What clients say
”Emilie has a deep knowledge of brand identity design work. Working with her, she has shown a true dedication to every project. The result is a more cohesive visual identity, that has ensured a consistent and effective production across our channels and applications. Her passion for design runs through every detail, always in a professional and collaborative manner. Emilie is also a very humble and coherent person which we appreciate a lot. I sincerely give her my warmest recommendations.”
Jesper Matsch
Co-founder CAIA Cosmetics
“In the early stages of OMR, Emilie played a decisive role in transforming our vision into a brand with real presence and impact. She crafted a cohesive identity, from strategy to design, where every detail, from logotype to packaging, was intentional and elevated. The result is a brand that feels modern, timeless, and unmistakably us. Emilie’s design direction brought clarity, coherence, and emotional depth to OMR. Her contribution shaped the brand at its core, and I couldn’t be prouder of what we built together.”
Andreas Håkansson
Co-founder OMR Beauty
”Emilie has a strong sense for branding and a really creative mind. Throughout the brand strategy work we considered her a sensitive and trusted partner, always very insightful and to the point. Her ability to bridge strategy into design truly helped us to communicate our offer in a more efficient way. I would highly recommend to become her client when in need of a brand strategist and designer.”
Patrik Dahl
Partner Ships for Sale