My name is Emilie Thulin and I help companies develop brand identities so that they can attract, engage and be talked about – and look its very best.

When you are scaling up, or if your company goes through a transformation, there are a lot of things to think about. In order to reach the next level you will need a well defined brand strategy, as well as a strong brand identity that consistently runs through all relevant channels.

Do you want to know more?



Brand Strategy

Building a strong brand takes time, effort and commitment. However, if you define who your are, what you do, and why it matters – it will be easier to design a roadmap to reach your goal, and your ideal customer’s hearts.


Brand Identity Design

A visual identity is the look and feel of your brand. It is the communication beyond the words. In order to have a strong visual identity, it needs to be consistent, but most important, it has to align with your brand strategy.

What clients say

”Emilie has a deep knowledge of brand identity design work. Working with her, she has shown a true dedication to every project. The result is a more cohesive visual identity, that has ensured a consistent and effective production across our channels and applications. Her passion for design runs through every detail, always in a professional and collaborative manner. Emilie is also a very humble and coherent person which we appreciate a lot.  I sincerely give her my warmest recommendations.”

Jesper Matsch
Co-founder CAIA Cosmetics

”Emilie has a strong sense for branding and a really creative mind. Throughout the brand strategy work we considered her a sensitive and trusted partner, always very insightful and to the point. Her ability to bridge strategy into design truly helped us to communicate our offer in a more efficient way. I would highly recommend to become her client when in need of a brand strategist and designer.”

Patrik Dahl
Partner Ships for Sale


Emilie is a highly skilled brand designer with a keen sense of capturing the essence of the message that the brand intends to convey. In our collaboration, Emilie immediately grasped the spirit that I want to reflect in my external communication across multiple platforms. Through dedicated teamwork and great responsiveness, Emilie has been the project lead for a new launch of my brand, including logo design and the graphic presentation of marketing materials and website. I give Emilie my warmest recommendations!

Caroline Farberger
Board Executive & Keynote Speaker