In the early 90s, snowboarding boomed. Extrem Snowboards of Scandinavia was founded and very soon it became one of the largest snowboard brands in Sweden. All boards were developed, tested and handcrafted in Åre. In 1998 the company started to make skis under the same brand, which were the first Swedish manufactured alpine skis in 25 years. The experience from snowboard heavily influenced the new skis. Compared to other brands at that time the Extrem skis were made super fat and the graphical design came from the snowboard world. When the freeriding boom came during the following years, the Extrem skis were right on target. Graphic design for the women’s Boop ski and Crystal snowboard.
2 augusti, 2020