Hi, I’m Emilie Thulin.

I help passionate founders bring structure to the abstract through a methodical blend of brand strategy and design that turns businesses into unforgettable brands.

With roots in Scandinavian minimalism and training from École des Beaux-Arts and Forsbergs Skola, I went on to work with design at Oriflame Cosmetics and Carl Johan Hane Designkontor with clients like Skanska, Vattenfall and Swedese.

My passion for creating design that genuinely resonates and makes a difference inspired me to start my own business, where I’ve had the honor of collaborating with brands like Västmanlands Teater, CAIA Cosmetics and Danish pop star Christopher.

Consistency is at the core of everything I do. Brand structure design takes you from ideas to a cohesive, high-level brand identity, grounded in clarity, built on a solid foundation, and designed to grow with you.

Let’s create something exceptional together.