Plume

Plume [plym] means feather in French, a perfect symbol of the gentle, soothing care their products provide to support new mothers through recovery after childbirth. As the brand is scaling up, the need for a cohesive and streamlined identity became clear. The logotype carries a subtle hint of a feather, the color palette was developed in soft tones, and the typography evokes a sense of self-care, for mothers. All elements align with the brand’s core and values.